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	Profile	Recent Articles on Subject
1	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Key CTV Trends Driving Advertising Innovation In 2025 - 8 days ago How CTV Publishers Can Thrive With The Right Technology Partner - 6 months ago Here’s Why CTV Isn’t Working For Performance Marketers - about 1 year ago
2	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency - 15 days ago How AI and contextual targeting help gain voter attention for the 2024 election - 6 months ago How brands drive positive attention on CTV - 7 months ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - about 1 year ago From FAST channels to co-viewing, CTV advertising will look different in 2024 - about 1 year ago How CTV advertisers leverage show-level data for programmatic success - about 1 year ago
3	Rick Lange, MD, Texas Tech; Elizabeth Tracey MedPage Today Texas Tech University System, advancing higher education and health care. Lubbock, Texas higher educationhealth care	Texting to Improve Adherence to CVD Medications; Detecting Maternal Cancers - 19 days ago
4	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: The case for and against The Trade Desk’s CTV platform - 29 days ago Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel - 3 months ago Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts - 5 months ago Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month - 10 months ago Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0 - 11 months ago Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address - about 1 year ago
5	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	How Sierra Nevada’s AI-powered CTV campaign captured consumer attention - about 1 month ago Viant seeks CTV edge with IRIS.TV acquisition - about 1 month ago On-site search data comes to CTV planning via Captify, Magnite deal - 9 months ago
6	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV - about 1 month ago CTV providers court SME ad spend as the streaming wars enter a new era - 10 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - about 1 year ago
7	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV - 2 months ago CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential - about 1 year ago Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - about 1 year ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - about 1 year ago Why Today’s CTV Attribution Models Fall Short - about 1 year ago
8	hypeworld Adland Los Angeles, California	New Categories for Short Films, Limited Series, CTV Ads and “Use of Real-time Rendering” Showcase 46th Annual Telly Call for Entries Theme, “Where Stories Take Shape” - 2 months ago
9	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	With AI, agencies advance CTV contextual targeting by seeking emotional connections - 4 months ago How CTV and DOOH are growing this political season for smaller agencies - 8 months ago
10	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	This Startup Is Serving Up A Cocktail Of CTV And DOOH - 6 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 7 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 9 months ago Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH - 9 months ago Must-See Sessions At CTV Connect - 10 months ago Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV - 10 months ago CES: A Connected TV Recap - 12 months ago AdExchanger’s Top 3 CTV Stories Of 2023 - 12 months ago MediaWallah Is Trying To Clean Up Messy CTV Identity Data - 12 months ago Programmatic CTV Will Hit Puberty In 2024 - 12 months ago AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 - 12 months ago Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen - about 1 year ago Despite Signal Loss, CTV-To-Mobile Retargeting Can Work - about 1 year ago Programmatic CTV Is In Its Consolidation Phase - about 1 year ago CTV Budgets Could Go To The Open Market – But Only With Enough Transparency - about 1 year ago CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help - about 1 year ago CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not - about 1 year ago

Journalists covering CTV