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	Profile	Recent Articles on Subject
1	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Relevancy at scale is a New Year’s resolution brands can achieve - 16 days ago Why teams are following all 7 stages of development for performance marketing - 16 days ago Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic - 2 months ago How creative execution is boosting campaign performance - 2 months ago Brands are reinventing performance marketing for a flattened funnel - 2 months ago How programmatic direct mail lookalikes transform prospecting strategies - 4 months ago How innovation is ushering in the next phase of advertising, post-Oracle - 5 months ago How signal collaboration is unlocking the power of publisher first-party data - 8 months ago How strategic partners help advertisers prioritize amid market shifts - over 1 year ago Why brands are embracing a shift to post-omnichannel strategies - over 1 year ago
2	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Mars Petcare is testing direct SSP buying for CTV ads - 23 days ago The curation conundrum: separating fact from fiction in ad tech’s latest obsession - about 2 months ago Coca-Cola commits to ‘critical’ open web advertising through curation - 5 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 10 months ago ‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers - over 1 year ago Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event - over 1 year ago
3	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Yahoo places curation at the center of its CES pitch - 24 days ago Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam - about 2 months ago Queries mount as The Trade Desk takes an unprecedented step into TV’s adland - 2 months ago Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide - 3 months ago Ad tech companies vie to fill Oracle’s void after shutdown - 7 months ago Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals - 10 months ago Ad tech’s movers and shakers are readying a resurgence of M&A activity - 10 months ago The ANA is planning a programmatic benchmarking service - 11 months ago Adalytics report exposes the intricacies of made-for-advertising sites - 11 months ago Investment is (slowly) trickling back into ad tech - 11 months ago InMobi implements restructuring, cutting 5% of jobs across the globe - 12 months ago The Rundown: How brands can cut programmatic wastage - about 1 year ago Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack - over 1 year ago
4	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	As social fragmentation continues, marketers rewrite the social playbook - 24 days ago
5	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Programmatic ad spend grows alongside efficiency gains: ANA - about 2 months ago Top takeaways from Advertising Week 2024 marketers need to know - 4 months ago How marketers can navigate the legal pitfalls of generative AI - 10 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 11 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago
6	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising	Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation - about 2 months ago The Guardian Is Following Programmatic Budgets To Private Marketplaces - 2 months ago Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video - 3 months ago
7	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos - about 2 months ago Cinema ad firms – save one – consolidate their programmatic offerings - about 2 months ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 10 months ago Omnicom Media Group maps its own path to avoid the potholes of programmatic - about 1 year ago
8	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	How VaynerMedia is optimizing its supply path optimization practices - about 2 months ago Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023 - about 1 year ago Future of TV Briefing: Netflix plots next phase in its programmatic ad push - about 1 year ago
9	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - about 2 months ago Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 3 months ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 6 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 11 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - about 1 year ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - about 1 year ago
10	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo - 2 months ago

Journalists covering The Programmatic Marketer