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	Profile	Recent Articles on Subject
1	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	WTF is open-source marketing mix modeling? - 15 days ago
2	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it - 19 days ago Yahoo places curation at the center of its CES pitch - about 2 months ago Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam - 3 months ago Queries mount as The Trade Desk takes an unprecedented step into TV’s adland - 3 months ago Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide - 4 months ago Ad tech companies vie to fill Oracle’s void after shutdown - 8 months ago Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals - 11 months ago Ad tech’s movers and shakers are readying a resurgence of M&A activity - 11 months ago The ANA is planning a programmatic benchmarking service - 12 months ago Adalytics report exposes the intricacies of made-for-advertising sites - 12 months ago Investment is (slowly) trickling back into ad tech - about 1 year ago InMobi implements restructuring, cutting 5% of jobs across the globe - about 1 year ago The Rundown: How brands can cut programmatic wastage - about 1 year ago Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack - over 1 year ago
3	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Programmatic snafu speak, translated: a guide to the usual excuses - 21 days ago Mars Petcare is testing direct SSP buying for CTV ads - about 2 months ago The curation conundrum: separating fact from fiction in ad tech’s latest obsession - 3 months ago Coca-Cola commits to ‘critical’ open web advertising through curation - 6 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 11 months ago ‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers - over 1 year ago Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event - over 1 year ago
4	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Relevancy at scale is a New Year’s resolution brands can achieve - about 2 months ago Why teams are following all 7 stages of development for performance marketing - about 2 months ago Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic - 3 months ago How creative execution is boosting campaign performance - 3 months ago Brands are reinventing performance marketing for a flattened funnel - 3 months ago How programmatic direct mail lookalikes transform prospecting strategies - 5 months ago How innovation is ushering in the next phase of advertising, post-Oracle - 6 months ago How signal collaboration is unlocking the power of publisher first-party data - 9 months ago How strategic partners help advertisers prioritize amid market shifts - over 1 year ago Why brands are embracing a shift to post-omnichannel strategies - over 1 year ago
5	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	As social fragmentation continues, marketers rewrite the social playbook - about 2 months ago
6	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Programmatic ad spend grows alongside efficiency gains: ANA - 3 months ago Top takeaways from Advertising Week 2024 marketers need to know - 5 months ago How marketers can navigate the legal pitfalls of generative AI - 11 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 12 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago
7	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising	Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation - 3 months ago The Guardian Is Following Programmatic Budgets To Private Marketplaces - 3 months ago Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video - 4 months ago
8	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos - 3 months ago Cinema ad firms – save one – consolidate their programmatic offerings - 3 months ago Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em - 11 months ago Omnicom Media Group maps its own path to avoid the potholes of programmatic - about 1 year ago
9	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	How VaynerMedia is optimizing its supply path optimization practices - 3 months ago Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023 - over 1 year ago Future of TV Briefing: Netflix plots next phase in its programmatic ad push - over 1 year ago
10	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - 3 months ago Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 4 months ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 7 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 12 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - about 1 year ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - about 1 year ago

Journalists covering The Programmatic Marketer