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	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? - 17 days ago Consumers call AI-generated video ads annoying, confusing, per NIQ - about 2 months ago 7 top campaigns from 2024 and the tactics that drove success - 2 months ago Mediaocean acquires Innovid to sharpen focus on creative, CTV - 2 months ago Amazon trumpets new AI-powered tools for marketers as costs soar - 3 months ago Meta’s generative AI tools find purchase with users and advertisers - 3 months ago JCPenney’s Prime Video football blitz ties celebrities to weekly deals - 5 months ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 6 months ago Amazon misses on ad sales while Prime Video push ramps up - 6 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - 6 months ago Nike kicks off marketing comeback with gritty Olympics ads - 6 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 7 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago Hasbro’s early adoption of Prime Video ads helps reel in new buyers - 7 months ago Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth - 8 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 9 months ago Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut - 9 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 9 months ago Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class - 10 months ago Dramamine goes for the gut with documentary tribute to barf bags - 10 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 11 months ago Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience - 11 months ago How Pop-Tarts Bites hones its messaging with data-driven insights - about 1 year ago Target lights up digital in holiday push that balances sentiment, value - over 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - over 1 year ago TikTok looks past last-click as part of measurement suite expansion - over 1 year ago
2	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools - about 2 months ago X tries to win back advertisers with self-reported video stats - about 2 months ago Agencies move on from creating content for specific platforms to focus on short-form video - over 1 year ago
3	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - 2 months ago SoundCloud powers programmatic display, video ads with PubMatic - 3 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 5 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago Kiss rides the ‘ImPress Express’ to promote ease of press-on products - 8 months ago Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign - 10 months ago Why the latest TikTok ban attempt is different — and what it means for marketers - 11 months ago GNC fuels everyday workout routines for March Madness tie-up - 11 months ago Inside the creator marketing trends expected to go viral in 2024 - about 1 year ago YouTube reinforces brand safety for growing Shorts format - about 1 year ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago Inside J.C. Penney’s holiday marketing strategy - over 1 year ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - over 1 year ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	7 top campaigns from 2024 and the tactics that drove success - 2 months ago How Sierra Nevada’s AI-powered CTV campaign captured consumer attention - 2 months ago Viant seeks CTV edge with IRIS.TV acquisition - 3 months ago Inside Disney’s increasingly global approach to selling holiday ads - 3 months ago Walmart parodies TV hits in Black Friday ‘advertainment’ series - 3 months ago How — and why — this brand created an ad campaign entirely with AI - 3 months ago Walmart leverages Fubo’s takeover ad format to connect content, commerce - 5 months ago Why video is key to Roblox’s evolving advertising strategy - 9 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 11 months ago Tubi refreshes brand to build on momentum with young, diverse audiences - 11 months ago Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin - 12 months ago Coca-Cola enlists Hollywood talent for Christmas shorts - about 1 year ago Meta revenue surges 23% but volatility could soften advertiser demand - over 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - over 1 year ago
5	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Over half of consumers turn to TikTok for gift inspiration - 2 months ago
6	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Why longer videos are becoming more commonplace on YouTube - 7 months ago
7	Dabitch Adland Home of commercial collection. Adland advertisingnews	Move over influencers, AI ads are here - generate a pitch video with a prompt - 10 months ago
8	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 11 months ago Pixability looks to boost media investments for diverse YouTube creators - over 1 year ago
9	Andrew Hutchinson Mobile Marketer Head of Content and Social Media @socialmedia2day. Award-winning author. Canberra, Australia Digital MarketingSocial MediaBlogging	Sociable: Meta posts solid increases in revenue and usage for Q4 2023 - 12 months ago Sociable: The age of virtual influencers is coming, bringing new considerations for brands - about 1 year ago Sociable: 34 predictions for social media marketing in 2024 - over 1 year ago
10	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	How Nationwide is navigating the short-form video boom - about 1 year ago

Journalists covering Video-marketing