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Tags: adelaide ai attention economy attention metrics campaign optimization

	Profile	Recent Articles on Subject
1	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	Reddit debuts new tools for tracking trends and advertising AMAs - 15 days ago Newsguard debuts new automation tools for tracking election-related misinformation - 11 months ago
2	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How streaming apps are measuring performance amid ongoing streaming wars - about 1 month ago How creative execution is boosting campaign performance - 2 months ago Winning the attention game: How brands are thriving in gaming’s immersive worlds - 3 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago
3	Will Knight Wired Writes about AI. Cambridge, Massachusetts Artificial Intelligence	A New Benchmark for the Risks of AI - about 2 months ago
4	Sara Guaglione Digiday Senior media reporter. Digiday contributor. AAJA member. Beauty blogger. New York media reportingjournalismbeauty	Facebook’s new views metric has little impact on social strategy, publishers say - about 2 months ago Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers - about 1 year ago As news aggregator referral traffic slips, publishers turn their attention inward - about 1 year ago
5	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Race To The Bottom Is Over. Advertisers Care About Quality Again - 2 months ago CPMs Are The Wrong Metrics To Prioritize In CTV Advertising - 2 months ago Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap - 5 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - about 1 year ago The Attention Dichotomy: How To Distinguish Good Attention From Bad - about 1 year ago Attention Metrics Work, But There’s A Long Road To Standardization - about 1 year ago Stirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies - about 1 year ago Your CFO Doesn’t Care About Likes. Focus On What Drives Business - over 1 year ago Why Today’s CTV Attribution Models Fall Short - over 1 year ago
6	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising	Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs - 2 months ago Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation - 5 months ago Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard - 11 months ago Attention Vendors Team Up To Crack The YouTube Measurement Code - about 1 year ago
7	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: Meet The Metrics - 3 months ago
8	Anna Heim TechCrunch @TechCrunchPlus Daily Reporter. Startups enthusiast. Multilingual. Somewhere on the Internet startupstechnologymedialearning	Datadog challenger Dash0 aims to dash observability bill shock - 3 months ago
9	Nathan Eddy InformationWeek Surrey, England	CIOs Resist AI Hard Sell as Adoption Tactics Shift - 4 months ago
10	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Attention metrics step forward in guidelines — as their value is questioned - 5 months ago New entrants make media mix modeling faster and more accessible - 6 months ago Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns - about 1 year ago

Journalists covering attention metrics