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	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	VML Global CEO Jon Cook on agency merger, AI bets and optimism - 10 days ago Marketing data security threats are rising: Where CMOs see gaps - 28 days ago Choice Hotels names new creative, media agencies to drive brand awareness - about 1 month ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - about 1 month ago 6 campaigns that signaled a creative resurgence in H1 2024 - 2 months ago Coke’s Summer Olympics campaign celebrates unifying power of hugs - 2 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 2 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 2 months ago Dove CMO who built brand’s purpose marketing bona fides departs - 3 months ago Nike commits to bolder brand marketing as part of rebound plan - 6 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 6 months ago Quaker celebrates everyday moments of affirmation in creative reset - 7 months ago Ikea defies ‘don’t try this at home’ in debut creative from McCann - 7 months ago Trivago introduces brand refresh with ads localized with help from AI - 9 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 10 months ago How Walmart’s shoppable rom-com bridges holiday content, commerce - 10 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 10 months ago Target lights up digital in holiday push that balances sentiment, value - 11 months ago State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt - 11 months ago Advertising Week begins: How marketers can make the most of the industry bonanza - 11 months ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - 12 months ago Ikea streamlines global brand marketing under IPG’s McCann - about 1 year ago
2	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 29 days ago What brands can learn about emotion from Olympic ads by Nike and Coke - about 1 month ago 6 campaigns that signaled a creative resurgence in H1 2024 - 2 months ago Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative - 3 months ago Marketers bullish on generative AI’s potential to boost the creator economy - 6 months ago Inside the creator marketing trends expected to go viral in 2024 - 8 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - 10 months ago Inside J.C. Penney’s holiday marketing strategy - 11 months ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - 11 months ago
3	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - about 1 month ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 6 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 7 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 9 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 10 months ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - 10 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - 11 months ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - 12 months ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Hyundai splits CMO role into creative, performance positions - about 2 months ago How Carter’s is pitching kids’ clothes to new Gen Z parents - about 2 months ago CeraVe takes on soap operas in new genre-spoofing campaign - 2 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 2 months ago Oscar Mayer hacks fake ads to show off its bacon-smoking process - 3 months ago How BodyArmor’s CMO is playing catch-up in the crowded hydration market - 3 months ago Coca-Cola heads to Marvel universe for new spot, packaging campaign - 5 months ago Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl - 7 months ago Meta spotlights how AI investments are paying off for advertisers - 7 months ago Ocean Spray reveals first major brand overhaul in 20-plus years - 8 months ago Frito-Lay reaffirms commitment to diverse creators with new campaign - 9 months ago Coca-Cola enlists Hollywood talent for Christmas shorts - 9 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 10 months ago Mars recycles old ads for M&Ms, Twix to promote net-zero progress - 10 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 10 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - 10 months ago Coke boosts Santa-heavy holiday campaign with AI, digital experiences - 11 months ago Do CEOs understand modern marketing? 66% of CMOs say ‘no’ - 11 months ago Top takeaways from Advertising Week 2023 marketers need to know - 11 months ago Why Inspire Brands puts identity at the center of its marketing - 11 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - 11 months ago How Disney is helping brands extend Halloween momentum into the holidays - 12 months ago
5	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	CMOs at Cannes: Tackling their evolving role amid AI and growth challenges - 3 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 6 months ago
6	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 4 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - 10 months ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - 10 months ago How advertisers are accelerating DCO with AI and new workflows - 11 months ago
7	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - 6 months ago
8	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - 8 months ago
9	Aaron Baar Mobile Marketer CTO. Social media and open source analyst. Seattle, Washington technologysocial media analysis	CMOs gain business savvy and confidence of CEOs, survey finds - 8 months ago Honda’s interactive AR murals showcase EVs for holiday shoppers - 10 months ago Chips Ahoy leverages AR to support multicultural teen artists - 11 months ago Google helps advertisers extend social strategies across its platforms - 11 months ago How Airbnb is using its marketing to transcend local rental restrictions - about 1 year ago
10	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	If music marketing is a gateway to culture, brands must navigate carefully, execs say - 8 months ago As brands look to become part of culture, music marketing becomes a mainstay - 11 months ago

Journalists covering creative marketing