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Tags: Generative AI The Confessions VFX Creative Director AFX Creative

	Profile	Recent Articles on Subject
1	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	10 marketing predictions for 2025 as new era of productivity dawns - 25 days ago Consumers call AI-generated video ads annoying, confusing, per NIQ - about 2 months ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Bose CMO on driving the brand’s cultural impact and the coming AI shakeout - 2 months ago VML unites design capabilities, talent under new studio offering - 3 months ago Columbia revamps creative strategy with new top marketer, agency - 3 months ago Columbia revamps creative strategy with new top marketer, agency - 3 months ago Starbucks hands US creative duties to WPP amid turnaround push - 4 months ago Marketing data security threats are rising: Where CMOs see gaps - 5 months ago Choice Hotels names new creative, media agencies to drive brand awareness - 6 months ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - 6 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago Coke’s Summer Olympics campaign celebrates unifying power of hugs - 7 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 7 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 7 months ago Dove CMO who built brand’s purpose marketing bona fides departs - 7 months ago Nike commits to bolder brand marketing as part of rebound plan - 10 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 11 months ago Quaker celebrates everyday moments of affirmation in creative reset - 12 months ago Ikea defies ‘don’t try this at home’ in debut creative from McCann - 12 months ago How Walmart’s shoppable rom-com bridges holiday content, commerce - about 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - about 1 year ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt - over 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - over 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - over 1 year ago Ikea streamlines global brand marketing under IPG’s McCann - over 1 year ago
2	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	10 marketing predictions for 2025 as new era of productivity dawns - 25 days ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago 5 ways marketers can master RCS for mobile messaging - 4 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 5 months ago What brands can learn about emotion from Olympic ads by Nike and Coke - 6 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 7 months ago Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative - 8 months ago Marketers bullish on generative AI’s potential to boost the creator economy - 11 months ago Inside the creator marketing trends expected to go viral in 2024 - about 1 year ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago Inside J.C. Penney’s holiday marketing strategy - over 1 year ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - over 1 year ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	10 marketing predictions for 2025 as new era of productivity dawns - 25 days ago Domino’s CMO on how Emergency Pizzas meet consumers where they are - 30 days ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago How Sierra Nevada’s AI-powered CTV campaign captured consumer attention - 2 months ago Macy’s CMO on why telling a cohesive marketing story is crucial - 2 months ago Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical - 4 months ago Hyundai splits CMO role into creative, performance positions - 6 months ago How Carter’s is pitching kids’ clothes to new Gen Z parents - 6 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 7 months ago How BodyArmor’s CMO is playing catch-up in the crowded hydration market - 8 months ago Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl - 12 months ago Meta spotlights how AI investments are paying off for advertisers - 12 months ago Frito-Lay reaffirms commitment to diverse creators with new campaign - about 1 year ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - about 1 year ago Mars recycles old ads for M&Ms, Twix to promote net-zero progress - about 1 year ago 12 holiday campaigns embodying the seasonal spirit of 2023 - about 1 year ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - about 1 year ago Coke boosts Santa-heavy holiday campaign with AI, digital experiences - about 1 year ago Do CEOs understand modern marketing? 66% of CMOs say ‘no’ - over 1 year ago Why Inspire Brands puts identity at the center of its marketing - over 1 year ago How Disney is helping brands extend Halloween momentum into the holidays - over 1 year ago
4	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in - 25 days ago CMOs at Cannes: Tackling their evolving role amid AI and growth challenges - 8 months ago
5	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - about 2 months ago Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year - 2 months ago Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency - 3 months ago Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 3 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 11 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 11 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - about 1 year ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - about 1 year ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - about 1 year ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - about 1 year ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - over 1 year ago
6	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How creative execution is boosting campaign performance - 2 months ago The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 8 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago
7	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - 11 months ago
8	Aaron Baar Mobile Marketer CTO. Social media and open source analyst. Seattle, Washington technologysocial media analysis	CMOs gain business savvy and confidence of CEOs, survey finds - about 1 year ago Honda’s interactive AR murals showcase EVs for holiday shoppers - about 1 year ago Google helps advertisers extend social strategies across its platforms - over 1 year ago How Airbnb is using its marketing to transcend local rental restrictions - over 1 year ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	If music marketing is a gateway to culture, brands must navigate carefully, execs say - about 1 year ago
10	Dean Takahashi VentureBeat Obsessed with technology. San Francisco + NYC Technology	AppsFlyer launches AI-based creative optimization for marketing campaigns - about 1 year ago

Journalists covering creative marketing