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Tags: Generative AI The Confessions VFX Creative Director AFX Creative

	Profile	Recent Articles on Subject
1	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt - 8 days ago Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences - 9 days ago 10 marketing predictions for 2025 as new era of productivity dawns - 3 months ago Domino’s CMO on how Emergency Pizzas meet consumers where they are - 3 months ago 7 top campaigns from 2024 and the tactics that drove success - 4 months ago How Sierra Nevada’s AI-powered CTV campaign captured consumer attention - 4 months ago Macy’s CMO on why telling a cohesive marketing story is crucial - 4 months ago Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical - 6 months ago Hyundai splits CMO role into creative, performance positions - 8 months ago How Carter’s is pitching kids’ clothes to new Gen Z parents - 8 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 9 months ago How BodyArmor’s CMO is playing catch-up in the crowded hydration market - 10 months ago Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl - about 1 year ago Meta spotlights how AI investments are paying off for advertisers - about 1 year ago Frito-Lay reaffirms commitment to diverse creators with new campaign - over 1 year ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - over 1 year ago Mars recycles old ads for M&Ms, Twix to promote net-zero progress - over 1 year ago 12 holiday campaigns embodying the seasonal spirit of 2023 - over 1 year ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - over 1 year ago Coke boosts Santa-heavy holiday campaign with AI, digital experiences - over 1 year ago Do CEOs understand modern marketing? 66% of CMOs say ‘no’ - over 1 year ago Why Inspire Brands puts identity at the center of its marketing - over 1 year ago How Disney is helping brands extend Halloween momentum into the holidays - over 1 year ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles - about 1 month ago Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails - about 2 months ago Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - 4 months ago Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year - 4 months ago Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency - 5 months ago Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 5 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - about 1 year ago Marketing Briefing: What will the top marketing trends in 2024 be? - over 1 year ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - over 1 year ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - over 1 year ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - over 1 year ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - over 1 year ago
3	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Welch’s CMO on shaking off staid marketing, embracing experiential - about 2 months ago 10 marketing predictions for 2025 as new era of productivity dawns - 3 months ago Consumers call AI-generated video ads annoying, confusing, per NIQ - 4 months ago 7 top campaigns from 2024 and the tactics that drove success - 4 months ago Bose CMO on driving the brand’s cultural impact and the coming AI shakeout - 4 months ago VML unites design capabilities, talent under new studio offering - 5 months ago Columbia revamps creative strategy with new top marketer, agency - 5 months ago Columbia revamps creative strategy with new top marketer, agency - 5 months ago Starbucks hands US creative duties to WPP amid turnaround push - 6 months ago Marketing data security threats are rising: Where CMOs see gaps - 8 months ago Choice Hotels names new creative, media agencies to drive brand awareness - 8 months ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - 8 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 9 months ago Coke’s Summer Olympics campaign celebrates unifying power of hugs - 9 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 9 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 9 months ago Dove CMO who built brand’s purpose marketing bona fides departs - 9 months ago Nike commits to bolder brand marketing as part of rebound plan - about 1 year ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - about 1 year ago Quaker celebrates everyday moments of affirmation in creative reset - about 1 year ago Ikea defies ‘don’t try this at home’ in debut creative from McCann - about 1 year ago How Walmart’s shoppable rom-com bridges holiday content, commerce - over 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - over 1 year ago Target lights up digital in holiday push that balances sentiment, value - over 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - over 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - over 1 year ago Ikea streamlines global brand marketing under IPG’s McCann - over 1 year ago
4	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	10 marketing predictions for 2025 as new era of productivity dawns - 3 months ago 7 top campaigns from 2024 and the tactics that drove success - 4 months ago 5 ways marketers can master RCS for mobile messaging - 6 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 8 months ago What brands can learn about emotion from Olympic ads by Nike and Coke - 8 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 9 months ago Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative - 10 months ago Marketers bullish on generative AI’s potential to boost the creator economy - about 1 year ago Inside the creator marketing trends expected to go viral in 2024 - about 1 year ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - over 1 year ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - over 1 year ago
5	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in - 3 months ago CMOs at Cannes: Tackling their evolving role amid AI and growth challenges - 10 months ago
6	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How creative execution is boosting campaign performance - 4 months ago The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 11 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - over 1 year ago
7	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - about 1 year ago
8	Aaron Baar Mobile Marketer CTO. Social media and open source analyst. Seattle, Washington technologysocial media analysis	CMOs gain business savvy and confidence of CEOs, survey finds - about 1 year ago Honda’s interactive AR murals showcase EVs for holiday shoppers - over 1 year ago Google helps advertisers extend social strategies across its platforms - over 1 year ago How Airbnb is using its marketing to transcend local rental restrictions - over 1 year ago
9	Dean Takahashi VentureBeat Obsessed with technology. San Francisco + NYC Technology	AppsFlyer launches AI-based creative optimization for marketing campaigns - about 1 year ago
10	Robin Hicks Eco-Business Sustainability journalist. Shark nut. Cat servant. West Ham fan. Singapore sustainabilityjournalismsharkscatsfootball	Dent to brand credibility: Asian comms professionals on dangers of hiring agencies that lack sustainability knowhow - over 1 year ago

Journalists covering creative marketing