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	Profile	Recent Articles on Subject
1	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency - 2 days ago Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth - 21 days ago Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore - 3 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 8 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 8 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 11 months ago With the rise of retail media networks, marketers continue to grapple with lack of standardization - 11 months ago Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 - 12 months ago Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend - about 1 year ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - about 1 year ago
2	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	VML unites design capabilities, talent under new studio offering - 17 days ago Columbia revamps creative strategy with new top marketer, agency - 17 days ago Columbia revamps creative strategy with new top marketer, agency - 20 days ago Starbucks hands US creative duties to WPP amid turnaround push - 29 days ago Marketing data security threats are rising: Where CMOs see gaps - 3 months ago Choice Hotels names new creative, media agencies to drive brand awareness - 3 months ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - 3 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 4 months ago Coke’s Summer Olympics campaign celebrates unifying power of hugs - 4 months ago Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut - 4 months ago Kind brings lighter touch to healthy snack marketing in brand refresh - 4 months ago Dove CMO who built brand’s purpose marketing bona fides departs - 4 months ago Nike commits to bolder brand marketing as part of rebound plan - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Quaker celebrates everyday moments of affirmation in creative reset - 9 months ago Ikea defies ‘don’t try this at home’ in debut creative from McCann - 9 months ago How Walmart’s shoppable rom-com bridges holiday content, commerce - 12 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 12 months ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt - about 1 year ago Advertising Week begins: How marketers can make the most of the industry bonanza - about 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - about 1 year ago Ikea streamlines global brand marketing under IPG’s McCann - about 1 year ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical - 27 days ago Hyundai splits CMO role into creative, performance positions - 4 months ago How Carter’s is pitching kids’ clothes to new Gen Z parents - 4 months ago CeraVe takes on soap operas in new genre-spoofing campaign - 4 months ago Why marketers keep refreshing brands instead of betting on splashy ads - 4 months ago Oscar Mayer hacks fake ads to show off its bacon-smoking process - 5 months ago How BodyArmor’s CMO is playing catch-up in the crowded hydration market - 5 months ago Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl - 9 months ago Meta spotlights how AI investments are paying off for advertisers - 9 months ago Frito-Lay reaffirms commitment to diverse creators with new campaign - 11 months ago Coca-Cola enlists Hollywood talent for Christmas shorts - 11 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 12 months ago Mars recycles old ads for M&Ms, Twix to promote net-zero progress - 12 months ago 12 holiday campaigns embodying the seasonal spirit of 2023 - 12 months ago Burger King, McDonald’s fling fast-food footwear with Fila, Crocs - 12 months ago Coke boosts Santa-heavy holiday campaign with AI, digital experiences - about 1 year ago Do CEOs understand modern marketing? 66% of CMOs say ‘no’ - about 1 year ago Why Inspire Brands puts identity at the center of its marketing - about 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - about 1 year ago How Disney is helping brands extend Halloween momentum into the holidays - about 1 year ago
4	hypeworld Adland Los Angeles, California	Envato Launches New Brand Campaign, But Isn’t Quite Finished With It Yet… - 28 days ago
5	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	5 ways marketers can master RCS for mobile messaging - about 1 month ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago What brands can learn about emotion from Olympic ads by Nike and Coke - 3 months ago 6 campaigns that signaled a creative resurgence in H1 2024 - 4 months ago Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative - 5 months ago Marketers bullish on generative AI’s potential to boost the creator economy - 8 months ago Inside the creator marketing trends expected to go viral in 2024 - 10 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - 11 months ago Inside J.C. Penney’s holiday marketing strategy - about 1 year ago Gap looks to its heritage for ‘Gifted’ holiday marketing campaign - about 1 year ago
6	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	CMOs at Cannes: Tackling their evolving role amid AI and growth challenges - 5 months ago
7	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI - 6 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - 12 months ago
8	Darryl Davis Inman Real estate news source. real estatenewstechnology	Top 11 marketing strategies that’ll help you spring into action - 8 months ago
9	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands - 10 months ago
10	Aaron Baar Mobile Marketer CTO. Social media and open source analyst. Seattle, Washington technologysocial media analysis	CMOs gain business savvy and confidence of CEOs, survey finds - 10 months ago Honda’s interactive AR murals showcase EVs for holiday shoppers - 12 months ago Google helps advertisers extend social strategies across its platforms - about 1 year ago How Airbnb is using its marketing to transcend local rental restrictions - about 1 year ago

Journalists covering creative marketing