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Tags: ai alternative id attribution campaign measurement contextual ad targeting

	Profile	Recent Articles on Subject
1	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout - about 1 month ago Best Western overhauls its data ahead of a cookie-less future - 6 months ago ‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts - 7 months ago ‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers - 7 months ago
2	Sarah Sluis AdExchanger Executive Editor, @AdExchanger. Editing	The Looming Question Of Cookie Consent - about 2 months ago Privacy Sandbox Yellow Flags - 5 months ago The Big Story: The Cookieless Expanse Ahead - 9 months ago
3	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: The Adventures Of Cookie Monster - about 2 months ago Comic: They’re STILL Here? - 5 months ago Comic: ‘C’ Was For Cookie - 6 months ago
4	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies - about 2 months ago Google assures ad execs of revised third-party cookie controls but timeline is uncertain - about 2 months ago Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome - about 2 months ago Amazon sees opportunity amid the demise of third-party cookies - 6 months ago Chrome chaos: Unraveling the language of the third-party cookie demise - 6 months ago Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge - 7 months ago Ad tech’s take: early reactions to Google’s third-party cookie demise - 7 months ago Marketers are starting to test alternatives to third-party cookies amid Google’s changes - 7 months ago Google’s wrangling of third-party cookies is getting lost in transition - 7 months ago A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic - 8 months ago ‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API - 8 months ago ‘Dragging on for too long’: Ad execs sound off on the beginning of the end of third-party cookies in Google’s Chrome - 9 months ago Nine questions to consider as Google starts its move away from third-party cookies - 9 months ago Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes - 9 months ago
5	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency - about 2 months ago Sins Of The Cookie: How Third-Party Cookies Set The Industry Back - 6 months ago How Publishers Can Boost Their Value On The Open Exchange – Without Cookies - 6 months ago Google’s Privacy Sandbox Isn’t As Bad As Critics Claim - 7 months ago Privacy Sandbox’s Latency Issues Will Cost Publishers - 7 months ago Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick - 7 months ago Rebounding After A Toxic Relationship With Cookies - 7 months ago The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 - 7 months ago The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 - 8 months ago What Scandi-Land Can Teach The US About Cookieless Targeting - 9 months ago An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings - 11 months ago
6	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Google’s privacy shift on third-party cookies sparks concerns of Apple-like control - about 2 months ago Competition advocates urge further Privacy Sandbox delays - 6 months ago Criteo is exploring a services layer for Privacy Sandbox - 6 months ago GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox - 10 months ago
7	Kayleigh Barber Digiday Media Editor @Digiday. Podcast co-host. New York, New York mediapodcasting	Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers - about 2 months ago After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome - about 2 months ago Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay - 5 months ago Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor - 10 months ago
8	Kevin Purdy Ars Technica Writer at @arstechnica. Geek culture enthusiast. Washington, DC technologywritinggeek culture	Google halts its 4-plus-year plan to turn off tracking cookies by default in Chrome - about 2 months ago
9	Allison Schiff AdExchanger Managing editor. Tweets rarely. New York City editingadvertisingdigital media	What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators? - about 2 months ago Google Says It Won’t Deprecate Cookies In Chrome After All (?!) - about 2 months ago Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon - 3 months ago And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome - 9 months ago Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) - 9 months ago
10	Pranav Dixit Engadget Senior editor at Engadget. Nieman Fellow at Harvard. Award winner. Expat. Silicon Valley via India technologyjournalismediting	Google isn’t killing third-party cookies in Chrome after all - about 2 months ago

Journalists covering third-party cookie deprecation