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	Profile	Recent Articles on Subject
1	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	The Economist is looking beyond traffic to measure the success of its brand marketing push - 28 days ago Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape - over 1 year ago
2	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Comscore Wants To Help Publishers Monetize Their Content - 3 months ago Don’t Go Dark On Advertising During Election Season, New Research Suggests - 7 months ago Measure Me This - 10 months ago How To Measure TV And Video Viewership When Every Currency Is Different - about 1 year ago Unpacking ‘Performance TV’ - about 1 year ago TV Measurement Returns To Earth - over 1 year ago The 2023 TV Measurement Shakeout - over 1 year ago The MRC May Be Old, But It’s Getting With The TV Program - over 1 year ago Ampersand Expedites Insights For Linear TV Measurement - over 1 year ago Ad Targeting And Measurement On Disney+ Gets An Upgrade - over 1 year ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - over 1 year ago
3	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why teams are following all 7 stages of development for performance marketing - 3 months ago How streaming apps are measuring performance amid ongoing streaming wars - 4 months ago When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency - 4 months ago WTF is geo-based omnichannel measurement? \| Connecting campaign measurement across channels, online and offline - 5 months ago How creative execution is boosting campaign performance - 5 months ago How AI and contextual targeting help gain voter attention for the 2024 election - 10 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - over 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - over 1 year ago
4	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Mars Petcare is testing direct SSP buying for CTV ads - 4 months ago Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge - about 1 year ago
5	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Albertsons, DoorDash boost advertiser offerings around data, measurement - 4 months ago Programmatic ad spend grows alongside efficiency gains: ANA - 4 months ago 7 top campaigns from 2024 and the tactics that drove success - 5 months ago Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree - 5 months ago ANA bows new cross-media measurement unit, Aquila - 10 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - about 1 year ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - about 1 year ago Instacart earns MRC accreditation as retail media competition heats up - about 1 year ago How to tackle measurement as Google rolls out open-source marketing mix modeling - about 1 year ago Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads - about 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - over 1 year ago
6	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Beyond The Click: The Value Of Full-Funnel, Omnichannel Measurement - 4 months ago
7	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	X tries to win back advertisers with self-reported video stats - 4 months ago
8	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - 5 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 8 months ago Snap names Samba TV measurement partner in pitch to entertainment advertisers - over 1 year ago
9	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	7 top campaigns from 2024 and the tactics that drove success - 5 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 9 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 12 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - about 1 year ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - over 1 year ago TikTok looks past last-click as part of measurement suite expansion - over 1 year ago
10	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	CPMs Are The Wrong Metrics To Prioritize In CTV Advertising - 5 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - over 1 year ago Setting Up Effective Incrementality Testing For TV and Radio Campaigns - over 1 year ago Why Today’s CTV Attribution Models Fall Short - over 1 year ago

Journalists covering campaign measurement