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Tags: OOH celebrity animation Machine Learning & AI IT Sectors

	Profile	Recent Articles on Subject
1	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Comscore Wants To Help Publishers Monetize Their Content - 15 days ago Don’t Go Dark On Advertising During Election Season, New Research Suggests - 5 months ago Measure Me This - 8 months ago How To Measure TV And Video Viewership When Every Currency Is Different - 10 months ago Unpacking ‘Performance TV’ - 11 months ago TV Measurement Returns To Earth - about 1 year ago The 2023 TV Measurement Shakeout - about 1 year ago The MRC May Be Old, But It’s Getting With The TV Program - about 1 year ago Ampersand Expedites Insights For Linear TV Measurement - about 1 year ago Ad Targeting And Measurement On Disney+ Gets An Upgrade - over 1 year ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - over 1 year ago
2	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why teams are following all 7 stages of development for performance marketing - 16 days ago How streaming apps are measuring performance amid ongoing streaming wars - about 2 months ago When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency - about 2 months ago WTF is geo-based omnichannel measurement? \| Connecting campaign measurement across channels, online and offline - about 2 months ago How creative execution is boosting campaign performance - 2 months ago How AI and contextual targeting help gain voter attention for the 2024 election - 7 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago
3	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Mars Petcare is testing direct SSP buying for CTV ads - 23 days ago Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge - 11 months ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Albertsons, DoorDash boost advertiser offerings around data, measurement - 24 days ago Programmatic ad spend grows alongside efficiency gains: ANA - about 2 months ago 7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree - 2 months ago ANA bows new cross-media measurement unit, Aquila - 8 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 10 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 11 months ago Instacart earns MRC accreditation as retail media competition heats up - 11 months ago How to tackle measurement as Google rolls out open-source marketing mix modeling - 11 months ago Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads - 11 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - over 1 year ago
5	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Beyond The Click: The Value Of Full-Funnel, Omnichannel Measurement - about 2 months ago
6	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	X tries to win back advertisers with self-reported video stats - about 2 months ago
7	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	7 top campaigns from 2024 and the tactics that drove success - about 2 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 7 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 9 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 11 months ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - about 1 year ago TikTok looks past last-click as part of measurement suite expansion - over 1 year ago
8	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	7 top campaigns from 2024 and the tactics that drove success - about 2 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 5 months ago Snap names Samba TV measurement partner in pitch to entertainment advertisers - about 1 year ago
9	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	CPMs Are The Wrong Metrics To Prioritize In CTV Advertising - 3 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - about 1 year ago Setting Up Effective Incrementality Testing For TV and Radio Campaigns - about 1 year ago Why Today’s CTV Attribution Models Fall Short - over 1 year ago
10	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: Meet The Metrics - 3 months ago

Journalists covering campaign measurement