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Tags: amazon ads amazon dsp amazon performance plus brand safety brand safety vendors

	Profile	Recent Articles on Subject
1	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Mars Petcare is testing direct SSP buying for CTV ads - 23 days ago Coca-Cola commits to ‘critical’ open web advertising through curation - 5 months ago Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge - 11 months ago Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty - 11 months ago Marketers are starting to test alternatives to third-party cookies amid Google’s changes - 12 months ago Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes - about 1 year ago
2	Chiara Castro TechRadar Multimedia Journalist. Writes about cybersecurity. Bristol, England cybersecuritydata privacydigital rightsmultimedia journalism	Targeting citizens based on their political views is illegal, said EU data watchdog - about 1 month ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Programmatic ad spend grows alongside efficiency gains: ANA - about 2 months ago Amazon unboxes advertiser capabilities spanning AI, DSP and insights - 4 months ago Meta spotlights how AI investments are paying off for advertisers - 12 months ago Disney ties mood to messaging with contextual ads amid ad-tech roll-out - about 1 year ago
4	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam - about 2 months ago Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage - 5 months ago Adalytics report exposes the intricacies of made-for-advertising sites - 11 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - about 1 year ago
5	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - about 2 months ago
6	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Race To The Bottom Is Over. Advertisers Care About Quality Again - 2 months ago With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands - about 1 year ago Content, Not IP Addresses, Should Be The Focus Of CTV Targeting - over 1 year ago
7	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts - 2 months ago How advertisers are moving from cookies to a multi-ID landscape - 6 months ago How AI and contextual targeting help gain voter attention for the 2024 election - 7 months ago Why advertisers must address attention first to optimize privacy-friendly targeting - 12 months ago How agencies are transforming their approach to DCO in 2024 - about 1 year ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - about 1 year ago How publishers are unlocking ad revenue with privacy-first media - about 1 year ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago How AI-driven contextual targeting helps advertisers beyond cookie deprecation - about 1 year ago How strategic partners help advertisers prioritize amid market shifts - over 1 year ago
8	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands - 3 months ago Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value - about 1 year ago Contextual Data Is The Backbone Of Commerce Media - about 1 year ago
9	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	SoundCloud powers programmatic display, video ads with PubMatic - 3 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 5 months ago Snap teams with IAS for AI-driven brand safety solution - 10 months ago McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module - 10 months ago YouTube reinforces brand safety for growing Shorts format - about 1 year ago
10	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Google ads performance robust despite existential threats - 3 months ago Meta’s AI vision: Automating creative and personalizing ads in real time - 6 months ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - 8 months ago Google to bring ads to new AI Overview as part of search transformation - 8 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 9 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 9 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 10 months ago Lyft deepens ad-targeting, measurement bench as in-app video launches - 11 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 11 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago RTB House turns to generative AI to improve programmatic precision - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - over 1 year ago

Journalists covering contextual ad targeting