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	Profile	Recent Articles on Subject
1	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet - 25 days ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 8 months ago PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape - 11 months ago Why advertisers aren’t likely to step away from X before the Super Bowl - 11 months ago
2	Darryl Davis Inman Real estate news source. real estatenewstechnology	Your 2025 real estate branding health power-up checklist - 27 days ago
3	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How creative execution is boosting campaign performance - about 1 month ago How advertisers are leveraging offline data and transparent reporting to power campaigns - about 1 year ago Why brand safety and suitability are no longer at odds with news monetization - about 1 year ago BMW, Soylent, NBCUniversal and Pinterest are finalists for this year’s Greater Good Awards - about 1 year ago
4	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Race To The Bottom Is Over. Advertisers Care About Quality Again - about 1 month ago Don’t Cancel Brand Safety – Improve It - 4 months ago Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap - 5 months ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 7 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - 12 months ago Attention Metrics Work, But There’s A Long Road To Standardization - about 1 year ago Stirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies - about 1 year ago
5	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices - about 2 months ago Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market - 10 months ago WTF are outcome-based measurement guarantees? - 10 months ago
6	Tara Haelle MedPage Today Sci/health journalist. Feminist. Educator. Photographer. Author. DFW science journalismhealthphotographyteaching	Counter-Marketing Messages Reduced Intent to Drink Sugary Beverages - about 2 months ago
7	Allison Schiff AdExchanger Managing editor. Tweets rarely. New York City editingadvertisingdigital media	How Kenvue Avoided $3 Million In Wasted Media Spend - about 2 months ago Measured’s Revamped Platform Blends Automation, Incrementality And MMM - 9 months ago How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution - about 1 year ago Putting The ‘Fun’ Into The Fundamentals Of Retail Media Standardization - about 1 year ago Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists - about 1 year ago
8	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising	Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces - about 2 months ago Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation - 4 months ago Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard - 10 months ago DoubleVerify Says Classifying MFA Means Considering Shades Of Gray - 11 months ago As Publishers Try To Go Green(er), Sharethrough Pays To Measure Their Emissions - about 1 year ago
9	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks - 2 months ago Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media - 11 months ago Innovid study examines impact of measurement and optimization gaps across CTV campaigns - about 1 year ago As more brands use generative AI to create social content, agencies are changing how they measure its success - about 1 year ago Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - about 1 year ago Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers - about 1 year ago
10	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Attention metrics step forward in guidelines — as their value is questioned - 4 months ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - about 1 year ago

Journalists covering brand safety and suitability measurement