Find and Pitch Jounalists, Get Your Story Covered

Tags: digiday+Navigating Economic Instability Digiday+ Marketing Briefing Evergreen Guides

	Profile	Recent Articles on Subject
1	Allison Schiff AdExchanger Managing editor. Tweets rarely. New York City editingadvertisingdigital media	How Kenvue Avoided $3 Million In Wasted Media Spend - 6 days ago Measured’s Revamped Platform Blends Automation, Incrementality And MMM - 8 months ago How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution - 11 months ago Putting The ‘Fun’ Into The Fundamentals Of Retail Media Standardization - about 1 year ago Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists - about 1 year ago
2	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising	Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces - 10 days ago Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation - 2 months ago Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard - 9 months ago DoubleVerify Says Classifying MFA Means Considering Shades Of Gray - 9 months ago As Publishers Try To Go Green(er), Sharethrough Pays To Measure Their Emissions - about 1 year ago
3	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks - 13 days ago Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media - 9 months ago Innovid study examines impact of measurement and optimization gaps across CTV campaigns - 12 months ago As more brands use generative AI to create social content, agencies are changing how they measure its success - about 1 year ago Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes - about 1 year ago Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers - about 1 year ago
4	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Attention metrics step forward in guidelines — as their value is questioned - 2 months ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - about 1 year ago
5	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: How brand safety has changed — even as Musk goes after GARM - 3 months ago Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns - 7 months ago Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles - 8 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - 9 months ago
6	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Don’t Cancel Brand Safety – Improve It - 3 months ago Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap - 3 months ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 5 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - 10 months ago Attention Metrics Work, But There’s A Long Road To Standardization - about 1 year ago Stirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies - about 1 year ago
7	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: Totally Brand Safe - 3 months ago
8	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	GARM shutters following X antitrust suit against brand safety group - 3 months ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 4 months ago In-house agency sophistication rises, output improves: survey - 11 months ago
9	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	AI Briefing: What transparency could look like for AI-powered brand safety tech - 3 months ago
10	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear - 3 months ago Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge - 8 months ago The case for and against brand safety - 12 months ago Why the pivot to brand suitability never happened for this publisher - about 1 year ago

Journalists covering brand safety and suitability measurement