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	Profile	Recent Articles on Subject
1	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash - 21 days ago Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet - 4 months ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 12 months ago PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape - about 1 year ago Why advertisers aren’t likely to step away from X before the Super Bowl - about 1 year ago
2	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	The Economist is looking beyond traffic to measure the success of its brand marketing push - 21 days ago
3	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	News U.K. rethought brand safety, and is starting to profit from it - about 1 month ago Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear - 8 months ago The case for and against brand safety - over 1 year ago Why the pivot to brand suitability never happened for this publisher - over 1 year ago
4	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails - about 2 months ago Marketing Briefing: How brand safety has changed — even as Musk goes after GARM - 8 months ago Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities - about 1 year ago
5	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	AI Briefing: Ad tech world debates how to address CSAM concerns - about 2 months ago AI Briefing: What transparency could look like for AI-powered brand safety tech - 8 months ago
6	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why it’s critical for advertisers to support reputable news publishers - 3 months ago Relevancy at scale is a New Year’s resolution brands can achieve - 3 months ago How creative execution is boosting campaign performance - 5 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - over 1 year ago Why brand safety and suitability are no longer at odds with news monetization - over 1 year ago
7	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Comscore Wants To Help Publishers Monetize Their Content - 3 months ago Measure Me This - 10 months ago How To Measure TV And Video Viewership When Every Currency Is Different - about 1 year ago Comscore Touts MRC Accreditation That Could Outshine Nielsen’s - about 1 year ago Signal Loss Is Muddying TV Measurement – But Identity Data Can Help - over 1 year ago The Joint Industry Committee Forges Ahead With Currency Certification - over 1 year ago
8	Darryl Davis Inman Real estate news source. real estatenewstechnology	Your 2025 real estate branding health power-up checklist - 5 months ago
9	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Race To The Bottom Is Over. Advertisers Care About Quality Again - 5 months ago Don’t Cancel Brand Safety – Improve It - 8 months ago Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap - 8 months ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 10 months ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - over 1 year ago Attention Metrics Work, But There’s A Long Road To Standardization - over 1 year ago Stirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies - over 1 year ago
10	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices - 5 months ago Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market - about 1 year ago WTF are outcome-based measurement guarantees? - about 1 year ago

Journalists covering brand safety and suitability measurement