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Tags: agencies Data/Analytics analytics Ad Tech marketing-tech

	Profile	Recent Articles on Subject
1	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: Meet The Metrics - 7 days ago
2	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	SoundCloud powers programmatic display, video ads with PubMatic - 8 days ago Snap doubles number of advertisers in Q3 as AI, AR bets persist - 15 days ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago Snap names Samba TV measurement partner in pitch to entertainment advertisers - 11 months ago
3	Rebecca Ruiz Mashable Senior reporter at Mashable. Mental health advocate. San Francisco Bay Area mental health	Report: Google removed voter scam ads from search results - 11 days ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Nielsen gets shot in the arm from MRC’s livestream accreditation - 11 days ago On-site search data comes to CTV planning via Captify, Magnite deal - 7 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 7 months ago Instacart earns MRC accreditation as retail media competition heats up - 8 months ago How to tackle measurement as Google rolls out open-source marketing mix modeling - 8 months ago Pacsun unites commerce channels with first-party data solution - 8 months ago GroupM, Google launch post-cookie readiness program as deprecation nears - 12 months ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - about 1 year ago
5	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide - 16 days ago Criteo is holding M&A discussions with Skai to bolster its retail media play - 3 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - about 1 year ago Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google - about 1 year ago
6	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Google ads performance robust despite existential threats - 16 days ago IAB: Digital video advertising KPIs shift, with business outcomes on top - 4 months ago Walmart builds wide lead among US retail media networks, report finds - 4 months ago Walmart builds wide lead among US retail media networks, report finds - 4 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 12 months ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Publicis extends winning streak as data-driven services provide windfall - about 1 year ago TikTok looks past last-click as part of measurement suite expansion - about 1 year ago
7	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	It’s Time For A Smarter Approach To Measuring Supply-Side Signals - 18 days ago
8	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	The Rundown: What is Causeway Solutions? - 3 months ago
9	Marian McPherson Inman Senior Editor Inman News. Oklahoma home designmacroeconomics	CoStar Group revenue rises in Q2 as Homes.com bookings hit $55M - 4 months ago Homes.com gets analyst boost amid 567% annual traffic spike - 8 months ago Move Inc. sees 13% revenue decline as Realtor.com traffic improves - 9 months ago Homes.com earns top 100 finish on global SEO ranking list - 10 months ago
10	Jordan Fragen VentureBeat Adds context to gaming, esports data. Los Angeles, California gamingesportsdata analysis	40% of U.S. gamers play PC, console and mobile games \| Comscore - 4 months ago Mintegral report benchmarks casual gaming metrics on mobile - 6 months ago

Journalists covering comscore