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Tags: preview The Creator Economy The 2024 Notebook Generative AI, Influencer, Instagram Brands in Culture

	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 4 days ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - about 1 month ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - about 1 month ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - about 1 month ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 2 months ago How influencer agencies vet and navigate past fake influencers and followers - 3 months ago How media agencies are shifting toward generative AI content in influencer marketing - 6 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 7 months ago How agencies are investing in influencers this Super Bowl - 7 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 8 months ago What influencer agencies are watching in 2024: paid media, virtual influencers and commerce - 9 months ago
2	Lauren Forristal TechCrunch Consumer news reporter. TechCrunch. Consumer NewsTechnology	Humanz brings its influencer marketing platform to the U.S. - 7 days ago
3	Kayleigh Barber Digiday Media Editor @Digiday. Podcast co-host. New York, New York mediapodcasting	Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets - 8 days ago
4	Peden Doma Bhutia Skift Asia Editor. India AsiaMiddle EastIndia	Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry - about 1 month ago
5	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness - about 1 month ago TikTok creators are increasingly tapping into food-centric content — and brands are following - 10 months ago Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge - 10 months ago WTF is influencer allowlisting? - 11 months ago Why Cirque du Soleil is creating its own influencer network - 11 months ago
6	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Amazon ranks as top brand on TikTok by earned media value: report - about 2 months ago Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays - 3 months ago Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes - 7 months ago Meta spotlights how AI investments are paying off for advertisers - 7 months ago McDonald’s reinvents McNugget Buddies for streetwear-minded adults - 10 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 10 months ago Why Inspire Brands puts identity at the center of its marketing - 11 months ago How Disney is helping brands extend Halloween momentum into the holidays - 12 months ago
7	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	6 campaigns that signaled a creative resurgence in H1 2024 - 2 months ago Why E.l.f. stepped into the wild for its latest entertainment play - 3 months ago Marketers bullish on generative AI’s potential to boost the creator economy - 6 months ago How Athleta’s ‘Find Your Movement’ campaign evolves the brand - 7 months ago Olipop seeks best friend creator duo for expenses-paid national tour - 7 months ago Inside the creator marketing trends expected to go viral in 2024 - 8 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - 10 months ago Snapchat courts brands with interactive Halloween series starring creators - 12 months ago
8	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	6 campaigns that signaled a creative resurgence in H1 2024 - 2 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 5 months ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - 7 months ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - 7 months ago Solo Stove’s viral Snoop Dogg partnership fails to spark up sales - 8 months ago Halo Top enlists everyday athletes for New Year’s resolutions push - 9 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 10 months ago Target lights up digital in holiday push that balances sentiment, value - 11 months ago Why Momentum is betting machine learning can upgrade experiential - 12 months ago
9	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences - 2 months ago
10	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn eyes B2C marketers as it looks to increase ad dollars - 3 months ago How LinkedIn has quietly become the talk of the content creator community - 6 months ago Influencer or creator? Here’s how marketers can know who to hire - 10 months ago

Journalists covering Influencer Marketing