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Tags: preview The Creator Economy The 2024 Notebook Generative AI, Influencer, Instagram Brands in Culture

	Profile	Recent Articles on Subject
1	Devin Meenan RISMedia Beginner in filmmaking. Southport, North Carolina filmmaking	Mastering Marketing: How to Build a Strong Personal Brand and Win More Clients - 6 days ago
2	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Trump, the manosphere and the marketer’s creator dilemma - 7 days ago Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics - 11 days ago Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns - 7 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 8 months ago Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers - 11 months ago Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends - 11 months ago Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships - about 1 year ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - about 1 year ago
3	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Why the ad industry is redefining what it means to be a creator vs. influencer - 8 days ago Plus Company agencies combine forces on a new influencer marketing model - about 1 month ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - about 2 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 3 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 3 months ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - 3 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 4 months ago How influencer agencies vet and navigate past fake influencers and followers - 5 months ago How media agencies are shifting toward generative AI content in influencer marketing - 8 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 9 months ago How agencies are investing in influencers this Super Bowl - 9 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 10 months ago What influencer agencies are watching in 2024: paid media, virtual influencers and commerce - 11 months ago
4	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing - 23 days ago Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences - 4 months ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Publicis again raises guidance as personalization bets attract clients - 24 days ago Moët Hennessy on balancing generative AI hype with luxury expectations - 28 days ago 6 campaigns that signaled a creative resurgence in H1 2024 - 4 months ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - 9 months ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - 9 months ago Solo Stove’s viral Snoop Dogg partnership fails to spark up sales - 10 months ago Halo Top enlists everyday athletes for New Year’s resolutions push - 11 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 12 months ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago
6	Lauren Forristal TechCrunch Consumer news reporter. TechCrunch. Consumer NewsTechnology	Humanz brings its influencer marketing platform to the U.S. - 2 months ago
7	Kayleigh Barber Digiday Media Editor @Digiday. Podcast co-host. New York, New York mediapodcasting	Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets - 2 months ago
8	Peden Doma Bhutia Skift Asia Editor. India AsiaMiddle EastIndia	Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry - 3 months ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness - 3 months ago TikTok creators are increasingly tapping into food-centric content — and brands are following - 12 months ago Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge - about 1 year ago WTF is influencer allowlisting? - about 1 year ago Why Cirque du Soleil is creating its own influencer network - about 1 year ago
10	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Amazon ranks as top brand on TikTok by earned media value: report - 4 months ago Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays - 5 months ago Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes - 9 months ago Meta spotlights how AI investments are paying off for advertisers - 9 months ago McDonald’s reinvents McNugget Buddies for streetwear-minded adults - 12 months ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - 12 months ago Why Inspire Brands puts identity at the center of its marketing - about 1 year ago

Journalists covering Influencer Marketing