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Tags: Life Beyond the Cookie Advertising Week Marketing Media Buying MDMA

	Profile	Recent Articles on Subject
1	Marissa Plescia MedCity News Reporter at MedCity News. reportingjournalism	PBGH CEO: Transparency is “Table Stakes” and an “Expectation” - 14 days ago
2	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Google ads performance robust despite existential threats - 18 days ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - 5 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 7 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 8 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 11 months ago ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ - 12 months ago Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media? - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world - about 1 year ago
3	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges - 21 days ago Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective - 5 months ago The Ad Industry Urgently Needs Consistent Privacy Standards - 7 months ago Data Privacy Discussions Need A Reality Check - about 1 year ago Stirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies - about 1 year ago ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech - about 1 year ago
4	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions - 28 days ago
5	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Don’t Go Dark On Advertising During Election Season, New Research Suggests - 2 months ago Unpacking ‘Performance TV’ - 9 months ago AdExchanger’s Top 3 CTV Stories Of 2023 - 11 months ago Programmatic CTV Is In Its Consolidation Phase - 12 months ago CTV Budgets Could Go To The Open Market – But Only With Enough Transparency - about 1 year ago
6	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage - 2 months ago Adalytics report exposes the intricacies of made-for-advertising sites - 8 months ago How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox - 10 months ago The Rundown: How brands can cut programmatic wastage - 12 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - about 1 year ago
7	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Coca-Cola commits to ‘critical’ open web advertising through curation - 2 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 8 months ago Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes - 11 months ago The case for and against brand safety - about 1 year ago
8	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How publishers reduce the risk of political ads to drive revenue - 3 months ago Why advertisers must address attention first to optimize privacy-friendly targeting - 9 months ago How publishers are unlocking ad revenue with privacy-first media - 11 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - 12 months ago What a universal metadata vocabulary means for the future of video advertising - 12 months ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago
9	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	AI Briefing: What transparency could look like for AI-powered brand safety tech - 3 months ago Why publishers fear traffic, ad declines from Google’s AI-generated search results - 6 months ago Ad-tech firms and political agencies prepare for another year of spending heavily on CTV - about 1 year ago
10	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Oscar Mayer hacks fake ads to show off its bacon-smoking process - 5 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 7 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - about 1 year ago Dentsu, VideoAmp guarantee audience across major publishers - about 1 year ago

Journalists covering advertising transparency