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Tags: preview The Creator Economy The 2024 Notebook Generative AI, Influencer, Instagram Brands in Culture

	Profile	Recent Articles on Subject
1	Tim Marcin Mashable Culture reporter - Mashable. Writer elsewhere. Brooklyn, New York culturewriting	Online news influencers are predominantly men and more likely conservative, study finds - 6 days ago
2	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	How influencer shops and agencies are adding content studios to boost production speed, revenue - 6 days ago Why the ad industry is redefining what it means to be a creator vs. influencer - 17 days ago Plus Company agencies combine forces on a new influencer marketing model - about 2 months ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 2 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 3 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 3 months ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - 3 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 5 months ago How influencer agencies vet and navigate past fake influencers and followers - 6 months ago How media agencies are shifting toward generative AI content in influencer marketing - 8 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 9 months ago How agencies are investing in influencers this Super Bowl - 10 months ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - 10 months ago What influencer agencies are watching in 2024: paid media, virtual influencers and commerce - 11 months ago
3	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Trump, the manosphere and the marketer’s creator dilemma - 16 days ago Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics - 20 days ago Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns - 8 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 8 months ago Marketing Briefing: What will the top marketing trends in 2024 be? - 11 months ago Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers - 11 months ago Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends - 12 months ago Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships - about 1 year ago Marketing Briefing: How the short-form video boom is driving marketers to creators for content production - about 1 year ago
4	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing - about 1 month ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Publicis again raises guidance as personalization bets attract clients - about 1 month ago Moët Hennessy on balancing generative AI hype with luxury expectations - about 1 month ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - 10 months ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - 10 months ago Halo Top enlists everyday athletes for New Year’s resolutions push - 11 months ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - 12 months ago Target lights up digital in holiday push that balances sentiment, value - about 1 year ago
6	Lauren Forristal TechCrunch Consumer news reporter. TechCrunch. Consumer NewsTechnology	Humanz brings its influencer marketing platform to the U.S. - 2 months ago
7	Kayleigh Barber Digiday Media Editor @Digiday. Podcast co-host. New York, New York mediapodcasting	Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets - 2 months ago
8	Peden Doma Bhutia Skift Asia Editor. India AsiaMiddle EastIndia	Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry - 3 months ago
9	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness - 3 months ago TikTok creators are increasingly tapping into food-centric content — and brands are following - 12 months ago WTF is influencer allowlisting? - about 1 year ago Why Cirque du Soleil is creating its own influencer network - about 1 year ago
10	Dan Whateley Business Insider Media reporter at Business Insider. Union member. media reportingjournalism	An M&A expert says creator-economy companies need to look beyond influencers to grow - 3 months ago

Journalists covering influencer-marketing