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Tags: preview The Creator Economy The 2024 Notebook Generative AI, Influencer, Instagram Brands in Culture

	Profile	Recent Articles on Subject
1	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails - 6 days ago Trump, the manosphere and the marketer’s creator dilemma - 4 months ago Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics - 4 months ago Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns - 11 months ago Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself - 11 months ago Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers - about 1 year ago Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends - about 1 year ago Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships - over 1 year ago
2	Howard Ruben Retail Dive Founder of PR agency. Los Angeles, California sportstravelhospitalityfoodfashionmusicnonprofit	Dick’s Sporting Goods opens influencer program to the public - 12 days ago
3	Dan Whateley Business Insider Media reporter. mediareporting	Influencer marketers put their TikTok ban contingency plans into action - about 1 month ago These M&A deals show the hot areas of the creator economy and where the industry could be heading - about 2 months ago
4	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? - about 1 month ago 7 top campaigns from 2024 and the tactics that drove success - 3 months ago Publicis again raises guidance as personalization bets attract clients - 4 months ago Moët Hennessy on balancing generative AI hype with luxury expectations - 4 months ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - about 1 year ago Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity - about 1 year ago Halo Top enlists everyday athletes for New Year’s resolutions push - about 1 year ago Brand backlash: Are 2023’s epic marketing fails part of a bigger problem? - about 1 year ago
5	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in - about 2 months ago
6	Antoinette Siu Digiday Covers media. Alumna. Works at Digiday. San Francisco Bay Area media	Teen creators jumpstart careers by selling clothes online and getting brand sponsorships - about 2 months ago Influencer shops hope to entice creators with talent platforms that offer CTV, AI features - 2 months ago Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates - 3 months ago How influencer shops and agencies are adding content studios to boost production speed, revenue - 3 months ago Why the ad industry is redefining what it means to be a creator vs. influencer - 4 months ago Plus Company agencies combine forces on a new influencer marketing model - 5 months ago Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming - 5 months ago Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV - 6 months ago Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast - 6 months ago TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage - 7 months ago Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO - 8 months ago How influencer agencies vet and navigate past fake influencers and followers - 9 months ago How media agencies are shifting toward generative AI content in influencer marketing - 11 months ago Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content - 12 months ago How agencies are investing in influencers this Super Bowl - about 1 year ago Influencer agencies expand in U.S. markets with new leadership as global competition rises - about 1 year ago What influencer agencies are watching in 2024: paid media, virtual influencers and commerce - about 1 year ago
7	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	What the rise of the niche and nano-creator means for influencer marketing - 2 months ago WTF is influencer allowlisting? - over 1 year ago Why Cirque du Soleil is creating its own influencer network - over 1 year ago
8	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	How JBL’s college marketing is evolving to deliver long-term brand value - 2 months ago 7 top campaigns from 2024 and the tactics that drove success - 3 months ago Amazon ranks as top brand on TikTok by earned media value: report - 7 months ago Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes - about 1 year ago Meta spotlights how AI investments are paying off for advertisers - about 1 year ago McDonald’s reinvents McNugget Buddies for streetwear-minded adults - about 1 year ago How the best marketing campaigns of 2023 mastered pop culture nostalgia - about 1 year ago Why Inspire Brands puts identity at the center of its marketing - over 1 year ago
9	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools - 2 months ago Influencer or creator? Here’s how marketers can know who to hire - over 1 year ago
10	Madison Hoff Business Insider Former editor, reporter. Reporter @thisisinsider. journalismeditingreporting	Influencers are putting together their post-TikTok plans as a potential ban looms - 2 months ago

Journalists covering influencer-marketing