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Tags: Life Beyond the Cookie Advertising Week Marketing Media Buying MDMA

	Profile	Recent Articles on Subject
1	Marty Swant Digiday Senior Reporter at Digiday. Brooklyn, NY MarketingTech	AI Briefing: Ad tech world debates how to address CSAM concerns - 15 days ago Ad-tech firms and political agencies prepare for another year of spending heavily on CTV - over 1 year ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Breaking into the big game: Tips for first-time Super Bowl advertisers - 26 days ago Albertsons, DoorDash boost advertiser offerings around data, measurement - about 2 months ago Programmatic ad spend grows alongside efficiency gains: ANA - 3 months ago Top takeaways from Advertising Week 2024 marketers need to know - 5 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 11 months ago Meta spotlights how AI investments are paying off for advertisers - about 1 year ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - over 1 year ago Dentsu, VideoAmp guarantee audience across major publishers - over 1 year ago
3	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why it’s critical for advertisers to support reputable news publishers - about 2 months ago How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts - 3 months ago How publishers reduce the risk of political ads to drive revenue - 7 months ago Why advertisers must address attention first to optimize privacy-friendly targeting - about 1 year ago How publishers are unlocking ad revenue with privacy-first media - about 1 year ago How advertisers are leveraging offline data and transparent reporting to power campaigns - over 1 year ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - over 1 year ago How strategic partners help advertisers prioritize amid market shifts - over 1 year ago Google Exchange’s competition with emerging players presents opportunities for publishers - over 1 year ago
4	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	If Games Want Brand Advertising, They Should Play By Brands’ Rules - 3 months ago The Race To The Bottom Is Over. Advertisers Care About Quality Again - 3 months ago Political Advertisers Promoted Polarization. Now We Need To Help Fix It - 10 months ago
5	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet - 3 months ago How media buyers view the retail media landscape — from Amazon to Walmart to Wawa - 12 months ago How advertisers are grappling with the influx of retail media networks - over 1 year ago
6	Kristina Monllos Digiday Senior marketing editor at Digiday. Rhode Islander. St. Louis marketingjournalism	Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore - 3 months ago Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment - 12 months ago Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture - about 1 year ago
7	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Apple begins selling News ads directly as its advertising ambitions grow - 3 months ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 6 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - about 1 year ago
8	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet - 4 months ago
9	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Meta’s generative AI tools find purchase with users and advertisers - 4 months ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 7 months ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - 7 months ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - 7 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 10 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 11 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 12 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 12 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - about 1 year ago Ad-spending market continues to recover, though 2024 presents mixed picture - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - over 1 year ago
10	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	DPG Media will pull the plug on selling app ads in the open market - 4 months ago Coca-Cola commits to ‘critical’ open web advertising through curation - 6 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 11 months ago Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - 12 months ago Marketers are starting to test alternatives to third-party cookies amid Google’s changes - about 1 year ago Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes - about 1 year ago The case for and against brand safety - over 1 year ago

Journalists covering advertisers