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Tags: Life Beyond the Cookie Advertising Week Marketing Media Buying MDMA

	Profile	Recent Articles on Subject
1	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Apple begins selling News ads directly as its advertising ambitions grow - 2 days ago Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago Advertisers will ramp up spend on creators in 2024, IAB forecasts - 12 months ago
2	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Race To The Bottom Is Over. Advertisers Care About Quality Again - 4 days ago Political Advertisers Promoted Polarization. Now We Need To Help Fix It - 6 months ago
3	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts - 4 days ago How innovation is ushering in the next phase of advertising, post-Oracle - 2 months ago How publishers reduce the risk of political ads to drive revenue - 3 months ago Why advertisers must address attention first to optimize privacy-friendly targeting - 10 months ago How publishers are unlocking ad revenue with privacy-first media - 12 months ago How advertisers are leveraging offline data and transparent reporting to power campaigns - 12 months ago Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - about 1 year ago How strategic partners help advertisers prioritize amid market shifts - about 1 year ago Google Exchange’s competition with emerging players presents opportunities for publishers - about 1 year ago
4	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet - 6 days ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Meta’s generative AI tools find purchase with users and advertisers - 23 days ago Netflix boosts advertiser dealmaking with fine-tuned strategy - 3 months ago Weight Watchers debuts new creative as it navigates weight-loss drug boom - 3 months ago Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ - 4 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 7 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 9 months ago Dentsu: Ad market to grow 4.6% as brands priortize attention over reach - 12 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 12 months ago Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade - about 1 year ago Google brushes off ad controversies as search, YouTube regain momentum - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago
6	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	Two Gen Z founders want to change the OOH ad marketplace for their generation - 25 days ago
7	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	DPG Media will pull the plug on selling app ads in the open market - about 1 month ago Coca-Cola commits to ‘critical’ open web advertising through curation - 2 months ago Inside marketing’s elusive Quixote quest for digital ad transparency - 8 months ago Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more - 9 months ago Marketers are starting to test alternatives to third-party cookies amid Google’s changes - 9 months ago Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes - 12 months ago The case for and against brand safety - about 1 year ago Marketers sound off on year one of Netflix’s plan for ad dollars - about 1 year ago
8	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Top takeaways from Advertising Week 2024 marketers need to know - about 1 month ago How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal - 4 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 8 months ago Meta spotlights how AI investments are paying off for advertisers - 10 months ago How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - about 1 year ago Dentsu, VideoAmp guarantee audience across major publishers - about 1 year ago
9	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	Don’t Go Dark On Advertising During Election Season, New Research Suggests - 2 months ago TV Advertisers Are Revisiting Their Relationships With DSPs - 5 months ago
10	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Madison and Wall forecast $397 billion in 2024 ad spend - 3 months ago Ad tech’s movers and shakers are readying a resurgence of M&A activity - 8 months ago Adalytics report exposes the intricacies of made-for-advertising sites - 9 months ago Investment is (slowly) trickling back into ad tech - 9 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - about 1 year ago Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack - about 1 year ago

Journalists covering advertisers