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Tags: gaming netflix netflix games digiday+Business of TV

	Profile	Recent Articles on Subject
1	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	With AI, agencies advance CTV contextual targeting by seeking emotional connections - 9 days ago How CTV and DOOH are growing this political season for smaller agencies - 5 months ago A look at holding company 2024 ad spending forecasts - 10 months ago Innovid study examines impact of measurement and optimization gaps across CTV campaigns - 10 months ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Walmart leverages Fubo’s takeover ad format to connect content, commerce - 11 days ago On-site search data comes to CTV planning via Captify, Magnite deal - 5 months ago
3	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 30 days ago
4	Scharon Harding Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Your TV set has become a digital billboard. And it’s only getting worse. - about 1 month ago
5	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How AI and contextual targeting help gain voter attention for the 2024 election - 3 months ago How brands drive positive attention on CTV - 3 months ago How data clean rooms are enhancing retail media transparency and effectiveness - 6 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 6 months ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - 9 months ago From FAST channels to co-viewing, CTV advertising will look different in 2024 - 10 months ago How CTV advertisers leverage show-level data for programmatic success - 10 months ago
6	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	This Startup Is Serving Up A Cocktail Of CTV And DOOH - 3 months ago TV Advertisers Are Revisiting Their Relationships With DSPs - 3 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 4 months ago Innovid Wants To Create Harmony Within The CTV Supply Chain - 5 months ago LinkedIn Is All Business With CTV - 6 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 6 months ago Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH - 6 months ago Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time - 6 months ago Must-See Sessions At CTV Connect - 7 months ago Unpacking ‘Performance TV’ - 7 months ago Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV - 7 months ago How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming - 7 months ago TV Measurement Returns To Earth - 8 months ago CES: A Connected TV Recap - 8 months ago AdExchanger’s Top 3 CTV Stories Of 2023 - 9 months ago MediaWallah Is Trying To Clean Up Messy CTV Identity Data - 9 months ago Programmatic CTV Will Hit Puberty In 2024 - 9 months ago Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution - 9 months ago AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 - 9 months ago The 2023 TV Measurement Shakeout - 9 months ago Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen - 9 months ago Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data - 9 months ago Retargeting Is The Next Phase Of CTV Performance - 10 months ago Despite Signal Loss, CTV-To-Mobile Retargeting Can Work - 10 months ago Programmatic CTV Is In Its Consolidation Phase - 10 months ago Roku And Unity Want To Prove CTV Is A Performance Channel - 10 months ago CTV Budgets Could Go To The Open Market – But Only With Enough Transparency - 10 months ago CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help - 11 months ago HP Taps UID2 For Better CTV Targeting - 11 months ago CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not - 11 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 12 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 12 months ago
7	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	How CTV Publishers Can Thrive With The Right Technology Partner - 3 months ago Here’s Why CTV Isn’t Working For Performance Marketers - 11 months ago
8	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets - 3 months ago Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership - 11 months ago
9	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage - 3 months ago Talk About New-Age TV; Google Is Taking It To The Max - 4 months ago TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet - 7 months ago Learnings On Ad Loads; Take Your Bets On Programmatic Gaming - 8 months ago Started Slow But Getting FAST; None Of Your Business Is Back To Business - 10 months ago
10	Catherine Wolf Digiday Human Rights, Gender Equality Consultant. Berlin, Germany Human RightsGender Equality	CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms - 5 months ago Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024 - 11 months ago

Journalists covering ctv ad targeting