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	Profile	Recent Articles on Subject
1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	CPMs Are The Wrong Metrics To Prioritize In CTV Advertising - 7 days ago Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV - 28 days ago CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential - 11 months ago Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - 12 months ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - about 1 year ago Why Today’s CTV Attribution Models Fall Short - about 1 year ago Content, Not IP Addresses, Should Be The Focus Of CTV Targeting - about 1 year ago
2	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	DraftKings, Dr Pepper stay live with new sports-focused CTV ad format - 11 days ago Walmart parodies TV hits in Black Friday ‘advertainment’ series - 21 days ago Walmart leverages Fubo’s takeover ad format to connect content, commerce - 2 months ago On-site search data comes to CTV planning via Captify, Magnite deal - 7 months ago
3	hypeworld Adland Los Angeles, California	New Categories for Short Films, Limited Series, CTV Ads and “Use of Real-time Rendering” Showcase 46th Annual Telly Call for Entries Theme, “Where Stories Take Shape” - about 1 month ago
4	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? - about 2 months ago The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage - 5 months ago Talk About New-Age TV; Google Is Taking It To The Max - 6 months ago TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet - 9 months ago
5	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	With AI, agencies advance CTV contextual targeting by seeking emotional connections - 2 months ago How CTV and DOOH are growing this political season for smaller agencies - 7 months ago Innovid study examines impact of measurement and optimization gaps across CTV campaigns - 12 months ago
6	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago
7	Scharon Harding Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Your TV set has become a digital billboard. And it’s only getting worse. - 3 months ago
8	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How AI and contextual targeting help gain voter attention for the 2024 election - 5 months ago How brands drive positive attention on CTV - 5 months ago How data clean rooms are enhancing retail media transparency and effectiveness - 8 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 8 months ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - 11 months ago From FAST channels to co-viewing, CTV advertising will look different in 2024 - 12 months ago How CTV advertisers leverage show-level data for programmatic success - 12 months ago
9	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	This Startup Is Serving Up A Cocktail Of CTV And DOOH - 5 months ago TV Advertisers Are Revisiting Their Relationships With DSPs - 5 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 6 months ago Innovid Wants To Create Harmony Within The CTV Supply Chain - 7 months ago LinkedIn Is All Business With CTV - 8 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 8 months ago Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH - 8 months ago Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time - 8 months ago Must-See Sessions At CTV Connect - 8 months ago Unpacking ‘Performance TV’ - 9 months ago Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV - 9 months ago How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming - 9 months ago TV Measurement Returns To Earth - 10 months ago CES: A Connected TV Recap - 10 months ago AdExchanger’s Top 3 CTV Stories Of 2023 - 11 months ago MediaWallah Is Trying To Clean Up Messy CTV Identity Data - 11 months ago Programmatic CTV Will Hit Puberty In 2024 - 11 months ago Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution - 11 months ago AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 - 11 months ago The 2023 TV Measurement Shakeout - 11 months ago Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen - 11 months ago Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data - 11 months ago Retargeting Is The Next Phase Of CTV Performance - 12 months ago Despite Signal Loss, CTV-To-Mobile Retargeting Can Work - 12 months ago Programmatic CTV Is In Its Consolidation Phase - 12 months ago Roku And Unity Want To Prove CTV Is A Performance Channel - 12 months ago CTV Budgets Could Go To The Open Market – But Only With Enough Transparency - about 1 year ago CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help - about 1 year ago HP Taps UID2 For Better CTV Targeting - about 1 year ago CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not - about 1 year ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - about 1 year ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - about 1 year ago
10	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	How CTV Publishers Can Thrive With The Right Technology Partner - 5 months ago Here’s Why CTV Isn’t Working For Performance Marketers - about 1 year ago

Journalists covering ctv ad targeting