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	Profile	Recent Articles on Subject
1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	CPMs Are The Wrong Metrics To Prioritize In CTV Advertising - 7 days ago Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV - 28 days ago Creative IDs Are Coming – Here’s What To Expect - 2 months ago CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential - 11 months ago Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - 12 months ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - about 1 year ago Why Today’s CTV Attribution Models Fall Short - about 1 year ago Content, Not IP Addresses, Should Be The Focus Of CTV Targeting - about 1 year ago
2	Anthony Vargas AdExchanger Associate Editor at AdExchanger. EditingAdvertising	Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video - 13 days ago New York’s MTA Enables Programmatic Across Its Entire DOOH Network - 8 months ago Magnite’s CTV Spend Swelled By 20% In 2023 - 9 months ago Attention Vendors Team Up To Crack The YouTube Measurement Code - about 1 year ago
3	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	With AI, agencies advance CTV contextual targeting by seeking emotional connections - 2 months ago How CTV and DOOH are growing this political season for smaller agencies - 7 months ago
4	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Walmart leverages Fubo’s takeover ad format to connect content, commerce - 2 months ago On-site search data comes to CTV planning via Captify, Magnite deal - 7 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 8 months ago
5	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 3 months ago
6	Scharon Harding Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Your TV set has become a digital billboard. And it’s only getting worse. - 3 months ago
7	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts - 4 months ago Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0 - 9 months ago Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated - 12 months ago Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023 - 12 months ago Future of TV Briefing: Netflix plots next phase in its programmatic ad push - about 1 year ago
8	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How AI and contextual targeting help gain voter attention for the 2024 election - 5 months ago How brands drive positive attention on CTV - 5 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 8 months ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - 11 months ago From FAST channels to co-viewing, CTV advertising will look different in 2024 - 12 months ago How CTV advertisers leverage show-level data for programmatic success - 12 months ago What a universal metadata vocabulary means for the future of video advertising - 12 months ago
9	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	This Startup Is Serving Up A Cocktail Of CTV And DOOH - 5 months ago TV Advertisers Are Revisiting Their Relationships With DSPs - 5 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 6 months ago Vizio’s Vision For Programmatic And Home Screen Monetization - 7 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 8 months ago Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH - 8 months ago Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time - 8 months ago Must-See Sessions At CTV Connect - 9 months ago Unpacking ‘Performance TV’ - 9 months ago CES: A Connected TV Recap - 10 months ago NBCUniversal Flexes Its Programmatic Prowess During CES - 10 months ago AdExchanger’s Top 3 CTV Stories Of 2023 - 11 months ago MediaWallah Is Trying To Clean Up Messy CTV Identity Data - 11 months ago Programmatic CTV Will Hit Puberty In 2024 - 11 months ago Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution - 11 months ago The 2023 TV Measurement Shakeout - 11 months ago Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen - 11 months ago The 2024 Marketer’s Guide To Alternative TV Currencies - 11 months ago Retargeting Is The Next Phase Of CTV Performance - 12 months ago Despite Signal Loss, CTV-To-Mobile Retargeting Can Work - 12 months ago Programmatic CTV Is In Its Consolidation Phase - 12 months ago Roku And Unity Want To Prove CTV Is A Performance Channel - 12 months ago CTV Budgets Could Go To The Open Market – But Only With Enough Transparency - about 1 year ago CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help - about 1 year ago Paramount Is Giving Buyers More Direct Access To Its Inventory - about 1 year ago Comscore’s Proximic Adds New Political Segments To The Trade Desk - about 1 year ago CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not - about 1 year ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - about 1 year ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - about 1 year ago
10	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	How CTV Publishers Can Thrive With The Right Technology Partner - 5 months ago Here’s Why CTV Isn’t Working For Performance Marketers - about 1 year ago

Journalists covering programmatic ctv