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	Profile	Recent Articles on Subject
1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Creative IDs Are Coming – Here’s What To Expect - 4 days ago CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential - 9 months ago Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - 10 months ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - 10 months ago Why Today’s CTV Attribution Models Fall Short - 12 months ago Content, Not IP Addresses, Should Be The Focus Of CTV Targeting - 12 months ago
2	Antoinette Siu Digiday Journalist covering media @digiday. San Francisco Bay Area journalismmedia	With AI, agencies advance CTV contextual targeting by seeking emotional connections - 9 days ago How CTV and DOOH are growing this political season for smaller agencies - 5 months ago
3	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	Walmart leverages Fubo’s takeover ad format to connect content, commerce - 11 days ago On-site search data comes to CTV planning via Captify, Magnite deal - 5 months ago Inside NBCUniversal’s plans to turn TV into a performance marketing channel - 6 months ago
4	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 30 days ago
5	Scharon Harding Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Your TV set has become a digital billboard. And it’s only getting worse. - about 1 month ago
6	Bradley Brownell Jalopnik Staff writer. automobile culture	Art Project Turns New York's Dystopian Traffic Surveillance Cameras Into Cutesy Photo Booths - about 1 month ago
7	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	The First Programmatic Olympics Is Attracting New Advertisers - about 2 months ago This Startup Is Serving Up A Cocktail Of CTV And DOOH - 3 months ago TV Advertisers Are Revisiting Their Relationships With DSPs - 3 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 4 months ago Vizio’s Vision For Programmatic And Home Screen Monetization - 5 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 6 months ago Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH - 6 months ago Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time - 6 months ago Must-See Sessions At CTV Connect - 7 months ago Unpacking ‘Performance TV’ - 7 months ago Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV - 7 months ago CES: A Connected TV Recap - 8 months ago NBCUniversal Flexes Its Programmatic Prowess During CES - 8 months ago AdExchanger’s Top 3 CTV Stories Of 2023 - 9 months ago MediaWallah Is Trying To Clean Up Messy CTV Identity Data - 9 months ago Programmatic CTV Will Hit Puberty In 2024 - 9 months ago Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution - 9 months ago The 2023 TV Measurement Shakeout - 9 months ago Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen - 9 months ago The 2024 Marketer’s Guide To Alternative TV Currencies - 9 months ago Retargeting Is The Next Phase Of CTV Performance - 10 months ago Despite Signal Loss, CTV-To-Mobile Retargeting Can Work - 10 months ago Programmatic CTV Is In Its Consolidation Phase - 10 months ago Roku And Unity Want To Prove CTV Is A Performance Channel - 10 months ago CTV Budgets Could Go To The Open Market – But Only With Enough Transparency - 10 months ago CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help - 11 months ago Paramount Is Giving Buyers More Direct Access To Its Inventory - 11 months ago Comscore’s Proximic Adds New Political Segments To The Trade Desk - 11 months ago CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not - 11 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 12 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 12 months ago
8	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts - about 2 months ago Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0 - 7 months ago Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated - 10 months ago Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023 - 10 months ago Future of TV Briefing: Netflix plots next phase in its programmatic ad push - 11 months ago
9	Catherine Wolf Digiday Human Rights, Gender Equality Consultant. Berlin, Germany Human RightsGender Equality	Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics - 3 months ago Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024 - 11 months ago
10	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	How AI and contextual targeting help gain voter attention for the 2024 election - 3 months ago How brands drive positive attention on CTV - 3 months ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 6 months ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - 9 months ago From FAST channels to co-viewing, CTV advertising will look different in 2024 - 10 months ago How CTV advertisers leverage show-level data for programmatic success - 10 months ago What a universal metadata vocabulary means for the future of video advertising - 10 months ago

Journalists covering programmatic ctv