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	Profile	Recent Articles on Subject
1	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Despite retail media’s growth, in-store measurement is still playing catchup - 8 days ago
2	anekola Digiday Digital media and marketing authority. New York digital mediamarketing	Why multichannel TV viewing requires a balance between linear and streaming - 29 days ago Media brands are leveraging content catalogs and driving ad revenue with linear channels - 6 months ago Q&A: How advertisers are leveraging CTV’s evolution into actionable TV - 9 months ago From FAST channels to co-viewing, CTV advertising will look different in 2024 - 10 months ago How CTV advertisers leverage show-level data for programmatic success - 10 months ago
3	Jessica Deyo Mobile Marketer Editor at Marketing Dive. Columbus, Ohio marketing	Marketers’ ad spend to grow in H2 led by social media and display, report finds - 30 days ago Snap names Samba TV measurement partner in pitch to entertainment advertisers - 9 months ago
4	Scharon Harding Ars Technica Original tech news. Expert advice. Analysis of tech trends. NYC - Boston - Chicago - SF technologyreviewsanalysisadvice	Your TV set has become a digital billboard. And it’s only getting worse. - about 1 month ago
5	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	IAB: Digital video advertising KPIs shift, with business outcomes on top - 2 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 6 months ago
6	Alyssa Boyle AdExchanger Associate Editor @AdExchanger. TV & video tech reporter. Long Island, New York TV technologyvideo technologyjournalism	TV Advertisers Are Revisiting Their Relationships With DSPs - 3 months ago Measure Me This - 3 months ago Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin - 4 months ago Vizio’s Vision For Programmatic And Home Screen Monetization - 5 months ago How To Measure TV And Video Viewership When Every Currency Is Different - 6 months ago Nielsen Claims Its Place In The TV Currency Race - 6 months ago Seedtag Cuts Its Teeth On CTV With Contextual Targeting - 6 months ago Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time - 6 months ago Unpacking ‘Performance TV’ - 7 months ago TV Measurement Returns To Earth - 8 months ago CES: A Connected TV Recap - 8 months ago AdExchanger’s Top 3 CTV Stories Of 2023 - 9 months ago Programmatic CTV Will Hit Puberty In 2024 - 9 months ago AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 - 9 months ago The 2023 TV Measurement Shakeout - 9 months ago Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen - 9 months ago How The Top Alternative TV Currencies Rank, According To Buyers - 9 months ago The 2024 Marketer’s Guide To Alternative TV Currencies - 9 months ago The MRC May Be Old, But It’s Getting With The TV Program - 9 months ago Signal Loss Is Muddying TV Measurement – But Identity Data Can Help - 9 months ago Retargeting Is The Next Phase Of CTV Performance - 10 months ago Despite Signal Loss, CTV-To-Mobile Retargeting Can Work - 10 months ago Programmatic CTV Is In Its Consolidation Phase - 10 months ago Ampersand Expedites Insights For Linear TV Measurement - 10 months ago Ad Targeting And Measurement On Disney+ Gets An Upgrade - 11 months ago Nielsen Won’t Sunset C3 And C7 Ratings Next Year - 11 months ago CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not - 11 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 12 months ago Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - 12 months ago
7	Tim Peterson Digiday Senior media editor at Digiday. Open DMs. Carlsbad, California mediaeditingjournalism	Future of TV Briefing: Why digital advertisers need bridge metrics for streaming - 3 months ago Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement - 3 months ago Future of TV Briefing: Making sense of the TV industry’s latest measurement moves - 5 months ago Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront - 6 months ago Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market - 6 months ago Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month - 7 months ago WTF are outcome-based measurement guarantees? - 7 months ago Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0 - 7 months ago YouTube postpones co-viewing measurement plan - 9 months ago Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address - 9 months ago Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated - 10 months ago Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023 - 10 months ago Future of TV Briefing: The TV ad business shrank in the third quarter of 2023 - 10 months ago
8	AdExchanger Content Studio AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	How CTV Publishers Can Thrive With The Right Technology Partner - 3 months ago Streaming vs. Linear: Let Ad Buyers Be Aware - 10 months ago Here’s Why CTV Isn’t Working For Performance Marketers - 11 months ago
9	Chris Kelly Mobile Marketer Words @washingtonpost etc. Washington, D.C. writing	ANA bows new cross-media measurement unit, Aquila - 3 months ago Meet the 4 firms setting the agenda for measuring TV ads amid rapid change - 5 months ago Comscore, iSpot, VideoAmp picked for JIC’s next measurement move - 12 months ago
10	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Talk About New-Age TV; Google Is Taking It To The Max - 4 months ago TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet - 7 months ago TV Inventory Keeps Dwindling; The MFA And DEI Mixup - 11 months ago

Journalists covering tv ad measurement