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Tags: gaming netflix netflix games digiday+Business of TV

	Profile	Recent Articles on Subject
1	Seb Joseph Digiday Senior news editor at Digiday. Master planning. London digital mediamarketingjournalism	Coca-Cola commits to ‘critical’ open web advertising through curation - 8 days ago Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty - 7 months ago The case for and against Netflix’s premature venture into programmatic advertising - 11 months ago
2	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	The Deal With Demand Gen; The Brokerages Might Be Broken - 16 days ago Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns - 29 days ago Does Google Know What’s Going On Back There?; Content Creators Contend With AI - about 1 month ago Talk About New-Age TV; Google Is Taking It To The Max - 4 months ago Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants - 6 months ago The News In Europe Sues Google; Are IP Addresses Worth Saving? - 7 months ago How Facebook Profits From Overspending Errors; And, Speaking Of … (Hi, Google) - 7 months ago TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet - 7 months ago Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In - 8 months ago Learnings On Ad Loads; Take Your Bets On Programmatic Gaming - 8 months ago GroupM’s New Streaming Ad Initiative; Programmers Place Their Bets On Programmatic - 9 months ago Why The Gray Lady Misses Its Old Ads Biz; Google’s Location Data Update Changes Nothing - 9 months ago Google’s Temporary Opt-Out; Finding Your Fans - 10 months ago A New Industry Trade Org Is Born; Google Versus Publishers - 10 months ago Google Spills More Secrets; The Unblockables - 10 months ago Google AdSense Changes Publisher Payouts; The Costs (And Gains) Of Generative AI - 11 months ago Google And Apple Lay Their Attribution Plans; The Holdco Holdup - 11 months ago Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem - 11 months ago Right Place, Right Time?; Amazon Makes Ads On Its Dime For The Sake Of Prime - 11 months ago A List Of … Demand Gens; Fake News Or Breaking News? - 11 months ago Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies - 12 months ago Can Apple Have Its Cake And Eat It, Too?; Instacart’s IPO Reveal - about 1 year ago Disney Might Sell ABC; X Turns To Google For More Programmatic Ads - about 1 year ago
3	Alexander Lee Digiday writer with a heart of gold. New York, USA gamingesports	Teaming up to educate the market: A conversation with two in-game advertising CEOs - 30 days ago How Google’s entry into in-game advertising puts a spotlight on an industry in flux - 6 months ago
4	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	Netflix boosts advertiser dealmaking with fine-tuned strategy - about 1 month ago Google ad revenue resilient as company contends with cookie, AI transitions - about 2 months ago Amazon unveils cookieless ad-targeting solution at Cannes Lions - 3 months ago Google to bring ads to new AI Overview as part of search transformation - 4 months ago TikTok makes bigger bet on publishers with ads tied to buzzy content, events - 5 months ago Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles - 5 months ago Snap expands perks for ‘leaned in’ agency partners with new program - 5 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 6 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 6 months ago Ad tech, agency firms continue to prop up MFAs despite crackdown pledges - 6 months ago Ad-spending market continues to recover, though 2024 presents mixed picture - 10 months ago Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade - 10 months ago Omnicom boosts retail media offer with Flywheel Digital acquisition - 11 months ago Google brushes off ad controversies as search, YouTube regain momentum - 11 months ago
5	Allison Schiff AdExchanger Managing editor. Tweets rarely. New York City editingadvertisingdigital media	How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ - about 1 month ago Google Will Share Limited Search Partner Site Placement Info With Advertisers - 9 months ago
6	Dean Takahashi VentureBeat Obsessed with technology. San Francisco + NYC Technology	AdInMo updates InGamePlay for non-interruptive in-game ads - 2 months ago
7	Kevvo AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Comic: Everything Is An Ad Network? - 2 months ago
8	Ronan Shields Digiday Digital media and marketing authority. New York digital mediamarketing	Teads is exploring sale options as M&A in ad tech heats up - 2 months ago Adalytics report exposes the intricacies of made-for-advertising sites - 6 months ago Investment is (slowly) trickling back into ad tech - 7 months ago Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities - 10 months ago Independent ad tech continues to tick along even as storm clouds gather overhead - 10 months ago
9	Catherine Wolf Digiday Human Rights, Gender Equality Consultant. Berlin, Germany Human RightsGender Equality	Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics - 3 months ago
10	Krystal Scanlon Digiday Journalist at Digiday. Tips welcome. Somewhere sunny Journalismplatforms reporting	LinkedIn eyes B2C marketers as it looks to increase ad dollars - 3 months ago

Journalists covering ad networks