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Tags: digiday+mediabuyingbriefing Retail Revolution Digiday+ Media Buying Briefing Strategizing for the Future

	Profile	Recent Articles on Subject
1	AdExchanger Guest Columnist AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	12 Tips For Optimizing Retail Media Investments - 4 days ago 9 Measurement Questions Every Marketer Should Ask Retail Media Partners - 11 months ago CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It - about 1 year ago
2	Tatiana Walk-Morris Retail Dive Journalist. Amplifying unheard voices. Chicago, Illinois / Detroit, Michigan journalismblogging	Qurate’s new strategy banks on streaming, social media platforms - 6 days ago Macy’s expands post-purchase offers in a boost to its media network - 3 months ago Macy’s names new VP of media network - 9 months ago Apparel retailers dominate prime corridor leasing: report - 12 months ago
3	Peter Adams Mobile Marketer Senior reporter, Marketing Dive. New York Reporting	MediaSense acquires R3 to expand global footprint, service capabilities - 6 days ago Walmart builds wide lead among US retail media networks, report finds - 4 months ago Walmart builds wide lead among US retail media networks, report finds - 5 months ago Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth - 5 months ago Walmart’s ad growth playbook involves winning more non-endemic brands - 8 months ago Retail media’s rise increasingly reliant on offsite programmatic media, report finds - 8 months ago Walmart-Vizio deal raises fresh concerns about retail media walled gardens - 9 months ago ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier - 10 months ago Omnicom boosts retail media offer with Flywheel Digital acquisition - about 1 year ago Marketers see promise in push to ‘decouple’ retail media data - about 1 year ago
4	Daphne Howland Retail Dive Award-winning reporter. Film and theater critic. Portland, Maine reportingfilm criticismtheater criticism	Why some retail has been resilient against Amazon - 27 days ago The Paper Store dedicates $60M to brick-and-mortar expansion - about 1 month ago
5	Kimeko McCoy Digiday Not actually funny. Marketing Award Winner. Senior Marketing Reporter. Co-host Digiday Podcast. Atlanta, Georgia marketingpodcasting	‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions - about 1 month ago Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’ - 2 months ago WTF is surveillance pricing? - 3 months ago Companies seem determined to make everything a retail media network. How did we get here? - 5 months ago CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - 7 months ago ‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape - 8 months ago Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie - 8 months ago The Home Depot rebrands its retail media network in pitch for ad dollars - 8 months ago How media buyers view the retail media landscape — from Amazon to Walmart to Wawa - 8 months ago How advertisers are grappling with the influx of retail media networks - about 1 year ago JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return - about 1 year ago
6	Nate Delesline III Retail Dive Reporter for RetailDive. Virginia resident. Norfolk, Virginia reportingretail	BuyBuy Baby to close all stores less than a year after relaunch - about 1 month ago 99 Cents Only to liquidate - 8 months ago Qurate Retail Group looks to streaming growth as Q4 revenue declines - 9 months ago Retailers are finding more of what they want off mall - 10 months ago
7	Chris Kelly Retail Dive Words @washingtonpost etc. Washington, D.C. writing	Amazon unboxes advertiser capabilities spanning AI, DSP and insights - about 1 month ago United Airlines takes flight with airline industry’s first media network - 6 months ago How Home Depot is renovating its retail media network to reach more advertisers - 8 months ago Instacart earns MRC accreditation as retail media competition heats up - 8 months ago Foot Locker hypes up holidays with major brands, NBA stars - about 1 year ago Dentsu, VideoAmp guarantee audience across major publishers - about 1 year ago
8	Georgia Wright Retail Gazette Senior journo at Retail Gazette. London, England RetailJournalism	Ocado unveils new retail media offer to drive ‘measurable growth’ - 2 months ago Tesco signs ‘landmark’ retail media partnership - 5 months ago
9	Michael Bürgi Digiday Veteran journalist. Sr editor @digiday. New York/New Jersey MarketingMedia	Despite retail media’s growth, in-store measurement is still playing catchup - 2 months ago Media Buying Briefing: Retail media has become a full-funnel play for media agencies - 4 months ago As retail media grows, more agencies are implementing their own ways to guide clients - 11 months ago Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - about 1 year ago Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse - about 1 year ago
10	AdExchanger AdExchanger News on digital advertising, marketing. Award-winning reporting, podcasts, events. New York City, New York digital advertisingmarketingreportingpodcastsevents	Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns - 3 months ago Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing - 8 months ago Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants - 8 months ago Can Retail’s Long Tail Tie Together?; Don’t Text And Drive - about 1 year ago TV Inventory Keeps Dwindling; The MFA And DEI Mixup - about 1 year ago

Journalists covering retail media networks